TELEVISION CENTRE – WOOD LANE, LONDON, UNITED KINGDOM

Stunning three bedroom Premium Apartment interior designed by iconic fashion designer Bella Freud.

Fashion designer Bella Freud is synonymous with elegant West-London style. Her beautifully made, covetable clothing is informed by a passion for music, art and cinema, and the beguiling irreverence of rock n’ roll glamour.

Working with Maria Speake – co-founder of design and salvage mecca Retrouvius – Bella has applied her cool-girl chic to Helios 710, a penthouse in an historic Modernist building in West London.

Bella Freud and Maria Speake were invited to design Helios 710, a penthouse created by the architects Piercy & Company.

The apartment has been furnished with reclaimed mid-century pieces, alongside special edition rugs featured as carpets and wall hanging. The rugs are inspired by the text on Bella Freud’s signature sweaters and are made in collaboration with the Rug Company. Artworks include photographs from Lorena Lohr, sexy, colourful and subversive plates by Eliza Hopewell, and op-art prints by Jacob Wolff.

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Located in the heart of White City, Television Centre is a stones throw from Shepherd’s Bush, Notting Hill and Holland Park
With White City, Wood Lane and Shepherd’s Bush stations all on the door step, Television Centre offers excellent public transport connections to the West End, the City and Canary Wharf
Next to active TV studios
25,000 square foot health club and swimming pool
Soho House private members’ club and 5-star hotel
24-hour concierge, lobby, private lounge and screening room

APPROXIMATE SQUARE METERS : 2202 m